Buying Decisions Are Emotional....
There is no way for a customer to pick up your product, consider it, and become emotionally attached to it through an iPhone, or a computer screen – that is where imagery goes to work for you.
Let's be frank, crafting marketing images that convert is not easy. Good marketing images (read: images that cause sales) involves knowledge well beyond “Photoshop skills”.
This is just as true as saying that crafting good copy involves knowledge well beyond “typing skills”.
If your images do not connect emotionally, you kill sales – end of story.